Want to refine your business and your time? 


Refining Your Business

We provide the skilled design, marketing strategy and technical support you need to create traction and build sustainable growth. Your marketing efforts don't have to be scattered and overwhelming. Founders and owners often come to us with remarkable ideas and insights. We deeply value these elements, and come alongside you to refine and elevate your approach.

Refining Your Time

What do you get when you work with a team personally committed to vibrant, healthy work/life dynamics? You get a deep understanding that your time is valuable. We are here to help you do the work that you love to do. We understand that neither you nor your business will truly flourish until you can focus. And we're here to help you do just that.



Christy has been creating marketing strategies, growing organizations and helping businesses tell their stories for over 12 years. After building two marketing and public relations roles from the ground up, Christy launched her business seven years ago.

She blends her marketing experience and enthusiasm for tech to connect small businesses and startups with their people. She is passionate about the crossroads where strategy and marketing technology meet, increasing efficiency and connection. It may look like charts and code to some, but it looks like magic to her. She values clarity, intention and thoughtfulness, helping owners communicate well while focusing on the work they love.

Christy graduated from the University of North Carolina at Chapel Hill with a degree in Journalism and Mass Communication. She lives in Raleigh, North Carolina with her husband and three young children.



Jane has been telling her clients' stories through quality design, establishing creative means of communication, and engaging with her clients to reach their full branding potential for over 6 years.

Her freelance studio Creatiff was established in 2012, while also being employed full-time as the Art Director at Thomas Road Baptist Church. Her clientele has consisted of people from all ends of the spectrum including artists, non-profits, organizations and businesses from across North America.

Throughout the experience with each client, Jane delivers an exceptional approach in displaying a wide variety of styles and designs that will fully encompass the unique details that are found with each client. Jane is passionate about taking a client's branding visions and concretizing them. Jane seeks to display each branding experience with clarity, authenticity, as well as a cohesive marketing collateral. 

Jane graduated with a degree in Visual Communications. She currently lives in Wilmington, Delaware with her husband and their two year old son. 


Jeff Whitlock | Digital Marketing

Jeff has worked in digital marketing and production for 10 years. He has served in various industries such as consumer products, mobile applications, education, and healthcare.

He has held roles in digital strategy, marketing, brand development and product management. He has an enthusiasm for making ideas happen and solving complex businesses problems. He has created and led numerous campaigns and productions for brands including Nike, Volkswagen, Doritos and HBO. His digital marketing experience has included developing campaigns for brands such as Full Sail University and Vanderbilt.

Jeff's background is rooted in design and approaches every task with a creative lens. He lives in Nashville, TN with his family - wife, two children and dog. If he's not at his laptop, he's likely out enjoying a hike.

JoAnna Brown | Public Relations & Influencer Marketing

JoAnna Brown is a PR-marketing specialist with more than a decade of experience. After graduating from the University of North Carolina at Chapel Hill with a B.A. in Public Relations, she started her marketing career in 2006. She has worked with a wide variety of national consumer clients, garnering expertise in media relations, event management, influencer and social media marketing, and sales/marketing collateral development. JoAnna lives in Atlanta, Georgia with her husband and three sons.


Rebekah Olsen | Copy & Content

Rebekah Olsen is a writer and wordsmith, helping businesses find simplicity and creativity in their message. But she also owned a successful precious metal recycling business and was once a flight attendant. So she has a knack for creating unforgettable customer journeys, whether online or during a two-hour delay in JFK. Her unique background means our clients get more than engaging words; they get the strategy behind it. Rebekah graduated from the University of Memphis with a Masters in English. And she lives in Olive Branch, Mississippi with her husband and (really big) dog.

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Madison Church | Marketing Coordinator

Madison Church is our Marketing Coordinator, which means she gets to have her hands in a little bit of everything (just the way she likes it!). After graduating from Davidson College she worked in marketing and event coordination for a local brick-and-mortar shop. Madison joined the Well Refined team shortly after moving to the Triangle. While she spends some time working with our clients on copywriting and project management, she’s a true email marketing and marketing automation nerd at heart. On any given day, you can catch her watching Gilmore Girls or Grey’s Anatomy with a glass of wine and a notebook full of color-coordinated lists within arms reach.