Day 8: 30 Days. 30 Minutes. Brainstorm Your Tactics

Day 8: 30 Days. 30 Minutes. Brainstorm Your Tactics

Today is Day 8 of 30 Days. 30 Minutes. A Challenge for Refining Your Small Business. And we're doing a quick tactics brainstorm.

By now you may be chomping at the bit to flesh out the tactical side of your plan, but we're not quite there yet. If you're like me, however, it can feel extra stressful and exhausting to have all kinds of ideas floating around in your head without giving them a little structure. That's what today is for.

Day 7: 30 Days. 30 Minutes. Who's On Your 1x1?

Day 7: 30 Days. 30 Minutes. Who's On Your 1x1?

Today is Day 7 of 30 Days. 30 Minutes. A Challenge for Refining Your Small Business. And we're taking a look at opinions, vulnerability and your people.

When it comes to our tactics - the everyday things we do to drive us toward our goal, it's easy to fall victim to fear. Our tactics are often public. There's room for embarrassment, missteps and misunderstanding. It's terrifying, really, and the only way around it is through it...

Day 6: 30 Days. 30 Minutes. Choose 3 Strategies

Day 6: 30 Days. 30 Minutes. Choose 3 Strategies

Today is Day 6 of 30 Days. 30 Minutes. A Challenge for Refining Your Small Business. And we're choosing your 3 strategies.

On Day 2 we identified your 3-month goal. Now it's time to take the next step in creating a strategic marketing plan.

These individual challenges will not only benefit you in the short-term (when you have a solid 3-month plan to guide you) but also long-term, as you move forward after the initial 3 months and apply this information to future plans as you grow.

Day 5: 30 Days. 30 Minutes. 100 Dream Clients/Customers

Day 5: 30 Days. 30 Minutes. 100 Dream Clients/Customers

Today is Day 5 of 30 Days. 30 Minutes. A Challenge for Refining Your Small Business. And we're creating a list of 100 dream clients/customers.

You've identified your current profitable clients and customers, but now it's time to take a deeper look at your ideal ones. When you have a (long) list of people and businesses you would love to work with and serve well, it's not only motivational but it helps you directionally.

Day 4: 30 Days. 30 Minutes. Identifying Your Target Market

Day 4: 30 Days. 30 Minutes. Identifying Your Target Market

Today is Day 4 of 30 Days. 30 Minutes. A Challenge for Refining Your Small Business. And we're working to identify your target market.

Join us as we dig deep into identifying the people you should be paying the most attention to: your target market. How do know who these people are? Can you have more than one target market? Today's exercise will help walk you through this personal step in growing your business.

Day 3: 30 Days. 30 Minutes. What's Your One Thing?

Day 3: 30 Days. 30 Minutes. What's Your One Thing?

Today is Day 3 of 30 Days. 30 Minutes. A Challenge for Refining Your Small Business. And we're working to uncover your one thing.

Join us as we implement small changes in 30 minutes, ultimately purifying your messaging, improving your workflows, polishing your marketing, honing your skills and fine-tuning the elements that actually matter in the work you're trying to do.

Day 2: 30 Days. 30 Minutes. What's Your 3-Month Goal?

Day 2: 30 Days. 30 Minutes. What's Your 3-Month Goal?

Today is Day 2 of 30 Days. 30 Minutes. A Challenge for Refining Your Small Business. And we're narrowing in on your 3-month goal.

Join us as we implement small changes in 30 minutes, ultimately purifying your messaging, improving your workflows, polishing your marketing, honing your skills and fine-tuning the elements that actually matter in the work you're trying to do.

Creating Your First Marketing Plan Part 2: Assessment and Homework

Creating Your First Marketing Plan Part 2: Assessment and Homework

Creating a marketing plan can be intimidating. Our series walks you through a market plan outline from start to finish. In Part 2: Assessment and Homework you will find a step-by-step assessment questionnaire to work through, giving you a clear picture of where you are and where you're headed.

Make sure to start with Part 1: Why Take the Time?, completing one section before moving to the next. 

Shopify Boosts Analytics with New Marketing Events API

Shopify Boosts Analytics with New Marketing Events API

The new Marketing Events API release allows the developers creating your favorite Shopify apps to analyze and display your campaign results inside Shopify, minimizing your work behind the scenes.

There are a few things you can do while you wait for your favorite apps to make the most of the new API and give you access to new analytics...

Batch Your Marketing to Save Time

Batch Your Marketing to Save Time

If you wish there were more hours in the day (who doesn't?) then you're in good company. The best marketers I know feel the strain of limited time, yet choose to rise above it with intention and planning. Batching is a personal favorite.

Batching is a productivity hack where you dedicate chunks of time to similar tasks. While it's not a new concept, most small businesses are not taking full advantage of this time and energy saver - especially when it comes to their marketing.

Best of Product Hunt for Creative Businesses l Spring 2017

Best of Product Hunt for Creative Businesses l Spring 2017

Browsing Product Hunt is a favorite pastime of mine. Who doesn't love combing through the latest creations while nursing a baby in the middle of the night?

Enjoy this curated list of products and tools you may find helpful for growing and streamlining your business. Did I miss one of your recently-launched favorites? Be sure to share in the comments. :) 

Tech Feature: Drip

Tech Feature: Drip

Drip is a powerful, intuitive marketing automation tool built to help you manage your contacts and convert more customers.

Email marketing remains an incredibly effective channel for communicating with your customers and leads. Targeted conversations using list segmentation and well-crafted workflows help you build solid relationships with your people. When you communicate with intention and authenticity you show your customers and leads that you care about them personally

How Can The New Facebook Collections Help Your E-commerce Business?

How Can The New Facebook Collections Help Your E-commerce Business?

Facebook recently unveiled its newest ad format, Collections. This is exciting news for e-commerce businesses because owners now have the chance to introduce Facebook audiences to their products with more engagement and minimized friction. 

“This powerful combination of video and its related products helps marketers drive mobile shopping in a more visual way, driving people from discovery to action in a single newsfeed experience.” (Facebook)

How to Make the Most of a Surge in New Customers

How to Make the Most of a Surge in New Customers

Did you know that the average business loses around 20% of its customers per year by neglecting customer relationships? Or that in some industries, this oversight can reportedly reach as high as 80%? (iFoundries)

If you've experienced a recent surge in new customers following a product launch, sale, media exposure, etc. make sure you implement a plan to retain those new customers.