Previous days in our challenge can be found here.
On Day 2 we identified your 3-month goal. Now it's time to take the next step in creating a strategic marketing plan.
These individual challenges will not only benefit you in the short-term (when you have a solid 3-month plan to guide you) but also long-term, as you move forward after the initial 3 months and apply this information to future plans as you grow.
What Are Marketing Strategies?
We're going to keep this simple. The key difference between strategies and tactics are that strategies are done “above the shoulders” and tactics “below the shoulders.”
Here are 3 strategy examples to get you started:
- Create a foundation of marketing systems and technology to improve communication and increase conversions.
- Position Business A as the premier supplier of X in the southeast region.
- Build a segmented marketing plan for X specific customer to lengthen their lifecycle.
There are no rules for how many strategies you should have, but considering you are focused on one goal over the course of 3 months, 2-3 strategies is a good place to start.
Books have been written on marketing strategies, but the heart behind this 30 day challenge is to provide bite-sized information that you can put into action immediately.
Map out your 2-3 strategies using the worksheet below (you'll find this in your inbox if you previously subscribed to the challenge.)