Day 7: 30 Days. 30 Minutes. Who's On Your 1x1?

100 dream clients

Previous days in our challenge can be found here.

We all have our favorite authors, and if you've spent more than 5 minutes with me you know I adore Brene Brown's work. I recently had the opportunity to see her in Charlotte for her Braving the Wilderness tour.  

I've watched pretty much every online interview I could find over the past few years. One of my favorites is this early interview on Chase Jarvis LIVE where, among other great topics, she references her 1x1 rule.

Your 1x1 Sheet of Paper

Brene carries around a 1 inch x 1 inch sheet of paper in her purse. Written on that paper are the people whose opinions matter to her.

I carry a small sheet of paper in my wallet that has written on it the names of people whose opinions of me matter. To be on that list, you have to love me for my strengths and struggles. You have to know that I’m trying to be wholehearted, but I still cuss too much, flip people off under the steering wheel, and have both Lawrence Welk and Metallica on my iPod.
— Brene Brown

What Does This Have to Do With Our Challenge?


We have your 3-month goal and your strategies identified, so up next is tactics. This is where the rubber meets the road and, if you're not careful, this is where you can mess up big time.

When it comes to our tactics - the everyday things we do to drive us toward our goal, it's easy to fall victim to fear. Our tactics are often public. There's room for embarrassment, missteps and misunderstanding. It's terrifying, really, and the only way around it is through it.

Photo by helena hertz

Photo by helena hertz

Fear is what keeps us from taking the small, everyday risks necessary to see real growth in our businesses. And it's often the same thing that spurs us to make sweeping, poor decisions that stunt and weaken our work.

When you get specific about who's on your list, you're ready to get specific about the thousands of decisions you have to make for your business, including your tactics. 

Go Ahead...Grab Some Paper and Get To It

I'm sure you have paper around you but if not, make a temporary note on your phone. (My list is written on the back of a coloring page scrap from my oldest.)

These elements of our personal and professional lives are important, and if we're serious about refining our businesses we need to be serious about refining our vulnerability and boundaries. 

If you need more paper, you need to edit.
— Brene Brown

PS. My two favorite Brene Brown books? Daring Greatly and Rising Strong. In that order.