Previous days in our challenge can be found here.
Welcome to Day 2 of our little challenge! Day 1 may go down as your most difficult or your easiest. It was just one simple decision, but now it's time to "do the work" as Kathleen and Emily say. So let's get to it.
As with all good challenges, the process of refining your small business should begin with a goal. Before we get too granular we need to make sure you have clarity on some basics.
Your Branding & Goals
Let's take a little time to put your branding and goals front and center. We want to make sure everything we do over the next 28 days lines up with your overall goals and branding.
I created a worksheet to help you get your ideas on paper. If you subscribed to the challenge you should have an email in your inbox with the worksheet. If not, submit the form at the bottom of this post and we'll send it your way.
What If I Haven't Branded My Business?
No worries! Contrary to popular belief, branding your business should not be your first step. There is lots to figure out before you're at that point. Either way, this challenge will still be relevant.
Note: When you're ready to brand your business, there are some truly amazing resources out there. Lauren Hooker's Elle Chats on branding are fantastic. My personal favorite books are by Fiona Humblestone: How to Style Your Brand and Brand Brilliance. Or, if you're looking for professional branding, you can always shoot us a message.
If this is you, feel free to leave the branding sections blank for right now. This is simply there to keep branding front and center for those owners who have it in place.
Goals: The Focus of Today's Challenge
The tried and true method of using SMART (Specific, Measurable, Achievable, Relevant and Time bound) goals remains my favorite approach.
Today's 30 minute challenge is to brainstorm and formulate your 3-month goal (the first blank on your worksheet). If you're feeling ambitious and have a little extra time, it's helpful to complete the 1-year and 5-year goals as well. These may change, of course, but they're helpful to keep in mind.
Why 3 months? 1 month is often too short, especially for business owners with a fresh focus on hunkering down and refining their business. 6 months, in my opinion, is too far away for your first "official" goal. While we are identifying goals further out into the future (1 and 5 years), the goal you will focus on throughout this challenge with be your 3-month goal.
This goal is for your overall business. One simple example: Increase revenue by 25% over the next 6 months. Now...go dream big!