Previous days in our challenge can be found here.
I have had Gary Keller's The One Thing sitting on my bookshelf for years. I kept skipping past it after incorrectly assuming that since I had previously read Essentialism this would essentially be the same thing.
It was my loss. I wish I would have read this years ago (you know...when I bought it), because when I finally picked it up on a recent vacation I loved it.
On a Personal Note
Remember when I mentioned growing my community in on Day 1? Right now, that's my one business thing right now. As we'll talk about below - you'll have one things for different areas of your life. I have a one thing for each of my clients. But for my business overall? It's growing my community.
Honestly, this feels hard to admit. As I said on Day 1, I've had a successful business for almost 7 years, yet my mailing list is not where it should be. It includes a wonderful base of engaged, loyal customers, who I don't take for granted.
But as the years go by I am coming face-to-face with the reality of limited hours and limited time. I need to start incorporating more scalable work into my business, and my first step is community growth.
You should read the book, obviously, but that doesn't fit into 30 minutes. Your challenge for today is to identify your one thing and place reminders in obvious spots to keep you on track.
Keller's writing starts with acknowledging the myth of multitasking and goes on to say, "It's not that we have too little time to do all the things we need to do, it's that we feel the need to do too many things in the time we have."
Ask yourself, "What's the one thing I can do such that by doing it everything else will be easier or unnecessary?"
Big Picture & Small Focus
This will take some time, so create some space today or this evening to really think about it. A few things to note:
- Look at this question from a big picture perspective and a small focus perspective.
- Big picture: What's my one thing?
- Small focus: What's my one thing right now?
Today's challenge is focused on identifying your one thing for your business. If you have time and want to expand this beyond your business, list out the areas of your life that matter most (spiritual life, family, health, etc.) and identify your one things for those areas as well.
Note: If you have a chance to grab the book, Chapter 8 (A Balanced Life) is one of my favorites. He includes a few simple, but helpful graphics that address work-life dynamics. We don't have time to get into that here, but it's good stuff.
Applying Your One Thing
Once you have your one thing (big picture) identified, make it visible in areas of your life that you see regularly. Post it on a mirror, on your laptop keyboard, etc.
I've created a simple lock screen graphic that will help keep your one thing top of mind throughout your day. You can download it at the bottom of this post or you'll find it in your inbox if you subscribed to the challenge. Use this as a filter when you're creating your schedule and prioritizing your work.
I ask myself, "What's my one thing right now?" each morning when I sit down at my desk, and also throughout the day in moments when I feel stuck or overwhelmed. My hope is that it's as powerful for you as it's been for me.
To install your lock screen on an iPhone, open the file on your phone, save it o your camera roll, go to Settings/Wallpaper/Choose a New Wallpaper and voila!