Redesigning the Experience
Founded by Internal Medicine Physician and Oscar-Nominated Executive Producer, Shoshana Ungerleider, MD, End Well is a nonprofit media platform and convening, creating a cultural shift in palliative care.
End Well was looking for an intuitive website design to ignite conversation, foster new ideas, and embody their philosophy for redesigning the end of life experience.
To keep people immersed in the media platform, we designed a website that was functional yet connective. From a refined brand story to their Five Pillars, each element encourages people to lean into hard conversations and find hope in the struggle.
Website Design & Development
Lead Magnet Creation
Death happens to everyone. But despite that, we don’t talk about it. It’s become a medicalized experience hidden away in hospitals and institutions. A cultural taboo. A sign of failure for doctors and society alike. An experience we don’t think about, plan, or share.
“People who work in this space, or who have sat by the bed of someone dying, know that something sacred is happening at end of life. That a window is opening to the mystery of what it is that binds us together as part of a huge and wondrous whole. I know that, for me, being reminded of mortality makes my life immeasurably sweeter, richer, and miraculous.”
—Shoshana Ungerleider, MD End Well Founder
While End Well had strong branding, the website lacked full brand implementation, an optimized Watch experience, and searchability. So, to move forward with their vision of becoming the ‘Ted of End of Life Care’, we held in-depth strategy sessions to explore their current and future needs.
“After following End Well on social for some time, I was thrilled to have a chance to join in their work. They are a dream client because their mission is so very close to my heart. It was an honor to help them create an inviting, online space for end of life education and conversation, and we are grateful for the chance to partner with them in this movement.”
—Christy Knutson, Well Refined Co-Founder & Marketing Director