Sometimes, you just get a super fun client. We certainly did when Lucinda Cramsey reached out to us for help developing a brand for a new meat delivery service, Moink.
What we loved about their story, aside from ethically sourced and humanely raised meat, is that Moink is owned & operated by an 8th generation farmer. Because 4 large agriculture companies control 80% of the meat industry, it's difficult for small family farmers to sell their ethical meat and for consumers to know exactly where their food comes from.
Moink is an end-to-end marketplace that connects small family farmers with tender-hearted carnivores. We couldn't be more excited to partner with them as they work to help farmers farm and people eat (well).
We had the privilege of developing their brand and we handle their marketing from start to finish each month.