If you wish there were more hours in the day (who doesn't?) then you're in good company. The best marketers I know feel the strain of limited time, yet choose to rise above it with intention and planning. Batching is a personal favorite.
Batching is a productivity hack where you dedicate chunks of time to similar tasks. While it's not a new concept, most small businesses are not taking full advantage of this time and energy saver - especially when it comes to their marketing.
Facebook recently unveiled its newest ad format, Collections. This is exciting news for e-commerce businesses because owners now have the chance to introduce Facebook audiences to their products with more engagement and minimized friction.
“This powerful combination of video and its related products helps marketers drive mobile shopping in a more visual way, driving people from discovery to action in a single newsfeed experience.” (Facebook)
Did you know that the average business loses around 20% of its customers per year by neglecting customer relationships? Or that in some industries, this oversight can reportedly reach as high as 80%? (iFoundries)
If you've experienced a recent surge in new customers following a product launch, sale, media exposure, etc. make sure you implement a plan to retain those new customers.