Roxy Lang

Roxy started her project management career in 2006 when she was offered an internship at Microsoft Latin America while attending Florida Atlantic University in Boca Raton, Florida.

Ten years later, in 2016, Roxy launched Synthesis and, through her freelance business, she began helping entrepreneurs, startups and small organizations manage business and technology-related projects.

Today Roxy works with on different projects from marketing to software development - helping teams collaborate and stay organized no matter where they are in the world.

When Roxy isn’t working you’ll find her in her garden, enjoying a movie with her partner Chris and their fur baby Higgins, cooking, at the gym or volunteering.

Jane Butler
Hailey Yamada

Hailey Yamada loves to use design to solve problems and bring order to chaos. Her detail-oriented nature paired with a love of the big picture allows her to embrace complex projects and delve deep into information architecture.

Over the last few years, she has discovered a passion for accessibility and universal design. Her commitment to using design to improve access and understanding of complex ideas is a huge asset to our team.

Hailey holds a Bachelor’s degree in Journalism and Mass Communication. She lives in Bryan, TX, with her husband Garrett and miniature poodle, Henry.

Jane Butler
Katelyn Coogan

Based out of Raleigh, Katelyn is a graphic designer, photographer, and brand strategist with a talent for enhancing a visual voice to speak straight into the heart of the viewer.

For the last 8 years, she has journeyed with clients to pursue effective, creative solutions in print, web, social media, email marketing and alike. Recently her work has ventured from Art Directing for large-scale non-profits into the world of music, designing and collaborating with artists and bands on the east coast.

When she’s not sketching or designing something, you might find her with her husband and two daughters chasing the sunshine and making up a song along the way!

Jane Butler
Meredith Gaston | Graphic Designer

Meredith is a designer and communications strategist, connecting businesses to their target audience through beautiful designs, interactive websites, and engaging marketing strategies. She leverages businesses through consistent branding, clear communication, and improved user experiences.

She has a wide range of industry knowledge, partnering with nonprofits, startups, and corporate companies. Not only does her creativity and insight leave a lasting impression on clients, but it also attracts target audiences and organically builds better brands.  
Meredith graduated from Liberty University with a Bachelor’s degree in Visual Communication. She lives in the suburbs of Chicago, IL with her husband, daughter, and many pets. When she is away from work, Meredith loves studio art, outdoor activities, crossing things off her bucket list, and playing board games with friends.

Christy Knutson
Dania Hamoui | Copywriter

Based in Columbus, Ohio, Dania is a copywriter with an optimistic, can-do attitude. She graduated with a B.A. in Strategic Communication from The Ohio State University and has since worked in both corporate and small business settings. Constantly craving adventure both in and outside the office- she strives to create, inspire, learn and encourage. In her free time, you may find her wandering around an unfamiliar airport, getting lost in the isles of a bookstore or teaching meditation to children.

Jane Butler
Allison Oslund | Director of Operations

A Texas native, Allison is a communications professional with more than 15 years’ experience in communication strategy in both corporate and start-up settings. Allison is passionate about creating and building community, and serves with local non-profits, leads a small group at her church, hosts a book club and is active in women’s leadership organizations. Allison graduated with her B.S. in Integrated Marketing Communication from Abilene Christian University, and lives with her husband Eric and their two children in Murfreesboro, TN. In her free time, she loves hiking with her family and their dog, Shady, as well as gardening, reading and going on date nights to try new Nashville restaurants. 

Jane Butler
Amanda Loeffler | Digital Advertising and Search

Amanda Loeffler has worked in paid search marketing for 4 years with the majority of her career being spent on the agency-side. She has managed campaigns for a variety of brands including, Galderma, Say Insurance, Campbells Soup, United Vanlines/Mayflower and Google. Her love of digital marketing is fueled by a passion for problem solving and an obsession with excel and data analysis. 

Amanda holds a Bachelor’s degree in Journalism with minors in Music and Spanish from the University of Memphis. She resides in St. Louis, MO with her husband, Craig, and adorable dog, Zuko. When she is not working, she is likely reading, binge watching Netflix or teaching music.

Christy Knutson
Ali Hartzoge | Graphic Designer

Ali is a Graphic Designer who is fresh in the field and into a little bit of everything. Since graduating from NC State University with a BA in Graphic Design, she has had the opportunity to work on projects ranging from branding and packaging to website design. There is a special place in her heart for beautiful typography and white space. She will always carry those elements with her.

In her free time she loves exploring the lovely city of Raleigh with gusto and energy…or staying in and curling up on the couch with an abundance of movies, books, and popcorn.

Christy Knutson
Christy Knutson | Marketing Director & Co-founder
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Christy has been creating marketing strategies, growing organizations and helping businesses tell their stories for 15 years. After building two marketing and public relations roles from the ground up, Christy launched her business eight years ago.

She blends her marketing experience and enthusiasm for tech to connect small businesses and startups with their people. She is passionate about the crossroads where strategy and marketing technology meet, increasing efficiency and connection. It may look like charts and code to some, but it looks like magic to her. She values clarity, intention and thoughtfulness, helping owners communicate well while focusing on the work they love.

Working alongside others improving the end of life experience is what she loves most.

Christy graduated from the University of North Carolina at Chapel Hill with a degree in Journalism and Mass Communication. She lives in Raleigh, North Carolina with her husband, three young children and two cats.

Christy Knutson
Jane Butler | Creative Director & Co-founder

Jane has been telling her clients' stories through quality design, establishing creative means of communication, and engaging with her clients to reach their full branding potential for over 6 years.

Her freelance studio Creatiff was established in 2012, while also being employed full-time as the Art Director at Thomas Road Baptist Church. Her clientele has consisted of people from all ends of the spectrum including artists, non-profits, organizations and businesses from across North America.

Throughout the experience with each client, Jane delivers an exceptional approach in displaying a wide variety of styles and designs that will fully encompass the unique details that are found with each client. Jane is passionate about taking a client's branding visions and concretizing them. Jane seeks to display each branding experience with clarity, authenticity, as well as a cohesive marketing collateral. 

Jane graduated with a degree in Visual Communications. She currently lives in New York, NY with her husband and two children, Jack and Sage.

Christy Knutson
Rebekah Olsen | Head of Copy + Content
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Rebekah Olsen is a writer and wordsmith, helping businesses find simplicity and creativity in their message. But she also owned a successful precious metal recycling business and was once a flight attendant. So she has a knack for creating unforgettable customer journeys, whether online or during a two-hour delay in JFK. Her unique background means our clients get more than engaging words; they get the strategy behind it. Rebekah graduated from the University of Memphis with a Masters in English. And she lives in Olive Branch, Mississippi with her husband and (really big) dog.

Christy Knutson
Madison Church | Senior Accounts Manager

Madison Church is our Senior Accounts Manager, which means she gets to have her hands in a little bit of everything (just the way she likes it!). After graduating from Davidson College she worked in marketing and event coordination for a local brick-and-mortar shop. Madison joined the Well Refined team shortly after moving to the Triangle. While she spends some time working with our clients on copywriting and project management, she’s a true email marketing and marketing automation nerd at heart. On any given day, you can catch her watching Gilmore Girls or Grey’s Anatomy with a glass of wine and a notebook full of color-coordinated lists within arms reach.

Christy Knutson
JoAnna Brown | Head of Public Relations

JoAnna Brown is a PR-marketing specialist with more than a decade of experience. After graduating from the University of North Carolina at Chapel Hill with a B.A. in Public Relations, she started her marketing career in 2006.

She has worked with a wide variety of national consumer clients, garnering expertise in media relations, event management, influencer and social media marketing, and sales/marketing collateral development. JoAnna lives in Atlanta, Georgia with her husband and three sons.

Christy Knutson
Jeff Whitlock | Digital Advertising

Jeff has worked in digital marketing and production for 10 years. He has served in various industries such as consumer products, mobile applications, education, and healthcare.

He has held roles in digital strategy, marketing, brand development and product management. He has an enthusiasm for making ideas happen and solving complex businesses problems. He has created and led numerous campaigns and productions for brands including Nike, Volkswagen, Doritos and HBO. His digital marketing experience has included developing campaigns for brands such as Full Sail University and Vanderbilt.

Jeff's background is rooted in design and approaches every task with a creative lens. He lives in Nashville, TN with his family - wife, two children and dog. If he's not at his laptop, he's likely out enjoying a hike.

Christy Knutson