Amanda Loeffler | Digital Advertising and Search

Amanda Loeffler has worked in paid search marketing for 4 years with the majority of her career being spent on the agency-side. She has managed campaigns for a variety of brands including, Galderma, Say Insurance, Campbells Soup, United Vanlines/Mayflower and Google. Her love of digital marketing is fueled by a passion for problem solving and an obsession with excel and data analysis. 

Amanda holds a Bachelor’s degree in Journalism with minors in Music and Spanish from the University of Memphis. She resides in St. Louis, MO with her husband, Craig, and adorable dog, Zuko. When she is not working, she is likely reading, binge watching Netflix or teaching music.

Christy Knutson
Lena Ready | Copywriter + Administration

Lena Ready is a writer and multi-media enthusiast who is passionate about effectively using her gifts and strengths to positively impact her community. With over five years of experience in the communications world, Lena is a crafter of words and a lover of story-telling. She specializes in producing written content and visual media.

After graduating from Liberty University with a degree in Broadcast Journalism, Lena moved back to her hometown in New Hampshire to work as a communications director at a local non-profit. She now lives in Pennsylvania with her husband where she is building her own media business. Though a news writer by education, Lena is a creative soul who loves classic literature, playing the piano and a good discussion over a cup of tea.

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Ali Hartzoge | Graphic Designer

Ali is a Graphic Designer who is fresh in the field and into a little bit of everything. Since graduating from NC State University with a BA in Graphic Design, she has had the opportunity to work on projects ranging from branding and packaging to website design. There is a special place in her heart for beautiful typography and white space. She will always carry those elements with her.

In her free time she loves exploring the lovely city of Raleigh with gusto and energy…or staying in and curling up on the couch with an abundance of movies, books, and popcorn.

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Christy Knutson | Marketing Director & Co-founder

Christy has been creating marketing strategies, growing organizations and helping businesses tell their stories for over 12 years. After building two marketing and public relations roles from the ground up, Christy launched her business eight years ago.

She blends her marketing experience and enthusiasm for tech to connect small businesses and startups with their people. She is passionate about the crossroads where strategy and marketing technology meet, increasing efficiency and connection. It may look like charts and code to some, but it looks like magic to her. She values clarity, intention and thoughtfulness, helping owners communicate well while focusing on the work they love.

Christy graduated from the University of North Carolina at Chapel Hill with a degree in Journalism and Mass Communication. She lives in Raleigh, North Carolina with her husband, three young children and two cats.

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Jane Butler | Creative Director & Co-founder
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Jane has been telling her clients' stories through quality design, establishing creative means of communication, and engaging with her clients to reach their full branding potential for over 6 years.

Her freelance studio Creatiff was established in 2012, while also being employed full-time as the Art Director at Thomas Road Baptist Church. Her clientele has consisted of people from all ends of the spectrum including artists, non-profits, organizations and businesses from across North America.

Throughout the experience with each client, Jane delivers an exceptional approach in displaying a wide variety of styles and designs that will fully encompass the unique details that are found with each client. Jane is passionate about taking a client's branding visions and concretizing them. Jane seeks to display each branding experience with clarity, authenticity, as well as a cohesive marketing collateral. 

Jane graduated with a degree in Visual Communications. She currently lives in New York, NY with her husband and two children, Jack and Sage.

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Rebekah Olsen | Copy & Content

Rebekah Olsen is a writer and wordsmith, helping businesses find simplicity and creativity in their message. But she also owned a successful precious metal recycling business and was once a flight attendant. So she has a knack for creating unforgettable customer journeys, whether online or during a two-hour delay in JFK. Her unique background means our clients get more than engaging words; they get the strategy behind it. Rebekah graduated from the University of Memphis with a Masters in English. And she lives in Olive Branch, Mississippi with her husband and (really big) dog.

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Madison Church | Marketing Coordinator

Madison Church is our Marketing Coordinator, which means she gets to have her hands in a little bit of everything (just the way she likes it!). After graduating from Davidson College she worked in marketing and event coordination for a local brick-and-mortar shop. Madison joined the Well Refined team shortly after moving to the Triangle. While she spends some time working with our clients on copywriting and project management, she’s a true email marketing and marketing automation nerd at heart. On any given day, you can catch her watching Gilmore Girls or Grey’s Anatomy with a glass of wine and a notebook full of color-coordinated lists within arms reach.

Christy Knutson
JoAnna Brown | Public Relations & Influencer Marketing

JoAnna Brown is a PR-marketing specialist with more than a decade of experience. After graduating from the University of North Carolina at Chapel Hill with a B.A. in Public Relations, she started her marketing career in 2006.

She has worked with a wide variety of national consumer clients, garnering expertise in media relations, event management, influencer and social media marketing, and sales/marketing collateral development. JoAnna lives in Atlanta, Georgia with her husband and three sons.

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Jeff Whitlock | Digital Advertising

Jeff has worked in digital marketing and production for 10 years. He has served in various industries such as consumer products, mobile applications, education, and healthcare.

He has held roles in digital strategy, marketing, brand development and product management. He has an enthusiasm for making ideas happen and solving complex businesses problems. He has created and led numerous campaigns and productions for brands including Nike, Volkswagen, Doritos and HBO. His digital marketing experience has included developing campaigns for brands such as Full Sail University and Vanderbilt.

Jeff's background is rooted in design and approaches every task with a creative lens. He lives in Nashville, TN with his family - wife, two children and dog. If he's not at his laptop, he's likely out enjoying a hike.

Christy Knutson