Shopify Boosts Analytics with New Marketing Events API

Shopify Boosts Analytics with New Marketing Events API

The new Marketing Events API release allows the developers creating your favorite Shopify apps to analyze and display your campaign results inside Shopify, minimizing your work behind the scenes.

There are a few things you can do while you wait for your favorite apps to make the most of the new API and give you access to new analytics...

Batch Your Marketing to Save Time

Batch Your Marketing to Save Time

If you wish there were more hours in the day (who doesn't?) then you're in good company. The best marketers I know feel the strain of limited time, yet choose to rise above it with intention and planning. Batching is a personal favorite.

Batching is a productivity hack where you dedicate chunks of time to similar tasks. While it's not a new concept, most small businesses are not taking full advantage of this time and energy saver - especially when it comes to their marketing.

Best of Product Hunt for Creative Businesses l Spring 2017

Best of Product Hunt for Creative Businesses l Spring 2017

Browsing Product Hunt is a favorite pastime of mine. Who doesn't love combing through the latest creations while nursing a baby in the middle of the night?

Enjoy this curated list of products and tools you may find helpful for growing and streamlining your business. Did I miss one of your recently-launched favorites? Be sure to share in the comments. :) 

How Can The New Facebook Collections Help Your E-commerce Business?

How Can The New Facebook Collections Help Your E-commerce Business?

Facebook recently unveiled its newest ad format, Collections. This is exciting news for e-commerce businesses because owners now have the chance to introduce Facebook audiences to their products with more engagement and minimized friction. 

“This powerful combination of video and its related products helps marketers drive mobile shopping in a more visual way, driving people from discovery to action in a single newsfeed experience.” (Facebook)

How to Make the Most of a Surge in New Customers

How to Make the Most of a Surge in New Customers

Did you know that the average business loses around 20% of its customers per year by neglecting customer relationships? Or that in some industries, this oversight can reportedly reach as high as 80%? (iFoundries)

If you've experienced a recent surge in new customers following a product launch, sale, media exposure, etc. make sure you implement a plan to retain those new customers.