Jane Butler · Co-Founder, Well Refined Studio
Helping people make sense of what matters most through design, writing, illustration, and technology, with a particular heart for churches and nonprofits doing meaningful work.

Chasing
3 kids
Big energy, bigger personalities.
Illustrated
4 children's books
With Famous at Home.
Home
New York City
Five people, 1,200 square feet.
Building
Near
Care, grief and end-of-life support.

About Jane
I design to help people see what matters most: meaningful connections, personal growth, and experiences over possessions. The work I'm proudest of helps someone, on their hardest day, feel a little less alone.
That belief led me to start Near — an online platform that helps families coordinate care and support through diagnosis, grief and loss. It's quiet, careful software for the hardest seasons of a life.
A large share of my work over the years has been with churches and nonprofits: ministries, care organizations, and small teams doing meaningful work on lean budgets. I've sat through their board meetings and their Sunday mornings, and I design from that understanding.
My deepest passion is cohesion. I want every color, word, page, and package to say the same true thing about who you are, because consistency is what builds trust and clarity is what moves people. A brand that holds together, across every touchpoint, is one people actually remember and respond to.
Alongside Near, I take on a small number of design projects each year and write at itsjanebutler.substack.com — from the heart, with empathy and practical tools to help you make space for what matters most.
Life behind the work
Five people in 1,200 square feet of New York City. Three kids, a husband, two businesses and a stack of children's books on the desk most mornings. Most of my days are spent helping churches and nonprofits tell their story clearly, consistently, and beautifully.



From the journal
I write a Substack about motherhood, raising kids in New York, and making space for what matters most. Honest, practical, and from the heart.
Essay · Sep 23
How I see Church Communications and how to not grow weary from it.
Essay · Jan 12
I've been thinking a lot about what it means to build a life — not just a body of work.
Essay · Mar 13
We think we're together all the time, but we noticed we really aren't.
Essay · Feb 3
Opinions and thoughts as a family of five who love NYC.
Essay · Apr 10
A creative color hunt for kids in Nice, France.
Illustrator
I've illustrated four picture books with Famous at Home — small, warm stories that help kids name big feelings: worry, wonder, celebration and faith.

Process
A simple, considered way of working — built so you always know where the project is and what's next.
01
Approach
Every project starts with a conversation. I want to understand the people, the moment, and the reason this thing needs to exist at all — before a single pixel moves. For churches and nonprofits, that means listening to the congregation and the community before we touch a single visual.
02
Proposal
You get a focused proposal with the scope, the strategic direction, and the dates. No mystery, no scope creep, no clever pricing games. Together we define a clear message and a cohesive system every piece will follow.
03
Delivery
I design, build and hand over a finished product you actually own — one that stays cohesive as it grows, from the Sunday bulletin to the donation page. Then I stay close enough to support you as it grows.
Works
Product · Brand · Web
An online platform helping families coordinate care, support, and presence during diagnosis, grief and loss.
Luxury Skincare · Packaging
Botanical-led identity and coral-toned packaging system for a clean, plant-derived skincare line.
Memory Care · Product
Custom photo puzzles designed for people living with Alzheimer's — a brand built around dignity and connection.
All good things start with one step. Tell me about the project — I'll tell you honestly if I'm the right person for it. Churches, nonprofits, and mission-driven teams are always welcome at the table.