Jane Butler · Co-Founder, Well Refined Studio
The hardest times show us what matters most.
I'm Jane. I believe each one of us is given a beautiful, wild life — and that the work we make should help people live it with more clarity, compassion and grace.
Chasing
3 kids
Big energy, bigger personalities.
Illustrated
4 children's books
With Famous at Home.
Home
New York City
Five people, 1,200 square feet.
Building
Near
Care, grief and end-of-life support.
About Jane
Creating beauty. Sharing hope. Living with the end in mind.
I design to help people see what matters most: meaningful connections, personal growth, and experiences over possessions. The work I'm proudest of helps someone, on their hardest day, feel a little less alone.
That belief led me to start Near — an online platform that helps families coordinate care and support through diagnosis, grief and loss. It's quiet, careful software for the hardest seasons of a life.
Alongside Near, I take on a small number of design projects each year: brand systems, websites, and product work for founders and teams doing something I believe in.
Process
How it's done
A simple, considered way of working — built so you always know where the project is and what's next.
01
Approach
First ideas and honest conversation
Every project starts with a conversation. I want to understand the people, the moment, and the reason this thing needs to exist at all — before a single pixel moves.
02
Proposal
A clear direction and a real timeline
You get a focused proposal with the scope, the strategic direction, and the dates. No mystery, no scope creep, no clever pricing games.
03
Delivery
Beautiful work, shipped on time
I design, build and hand over a finished product you actually own. Then I stay close enough to support you as it grows.
Digital studio
Made for small teams.
Since 2017 I've worked with founders, small teams and family businesses around the world — building brands that feel honest, websites that convert, and products that people are happy to use.
Works
Selected projects
Product · Brand · Web
Near
An online platform helping families coordinate care, support, and presence during diagnosis, grief and loss.
Luxury Skincare · Packaging
Gia
Botanical-led identity and coral-toned packaging system for a clean, plant-derived skincare line.
Memory Care · Product
Jigsawdio
Custom photo puzzles designed for people living with Alzheimer's — a brand built around dignity and connection.
Ready to build something that matters?
All good things start with one step. Tell me about the project — I'll tell you honestly if I'm the right person for it.